USPS
250 ANOS EM CORES

Antes mesmo de existir os Estados Unidos, já havia a necessidade de comunicação. Em 1775, Benjamin Franklin foi nomeado o primeiro Diretor de Correios, criando um sistema vital de correspondências para as colônias.

O Parchment White do USPS evoca a elegância texturizada do papel do século XVIII — robusto, formal e essencial. Ele reflete a importância das cartas manuscritas na construção de uma nação.

Inspirado no retrato de Benjamin Franklin, de Benedict Anton Osnis, de 1919, este tom branco-creme homenageia a influência duradoura dos pioneiros postais e suas ferramentas revolucionárias.

In 1860, the Pony Express began blazing a trail through wild terrain — from Missouri to California. Riders raced through storms and solitude to connect a growing nation, one saddlebag of letters at a time.

This rugged, saddle-toned brown echoes the earth beneath thundering hooves. For 18 months, riders risked it all, embodying urgency, courage, and the relentless will to deliver — no matter the odds.

Though brief, the Pony Express lives on in legend. As telegraph lines replaced riders, their spirit of endurance and service became part of the USPS DNA: grounded, unshaken, and forever ready.

In May 1918, the Curtiss Jenny biplane carried the first official U.S. airmail. Its inaugural flight launched a daring new chapter in postal history — one defined by altitude, ambition, and acceleration.

USPS Airmail Red comes from the bold hue of the original Airmail stamp. It symbolizes the daring spirit of aviation pioneers and the speed-driven dreams that first took wing over Washington, D.C.

Though the “Jenny” stamp was new, stamps had powered communication since 1847. This vivid red issue marked a turning point — showing Americans that the sky was not the limit, but the beginning.

Mr. ZIP wasn’t just a cartoon — he was a national reminder. Launched in 1963, this cheerful figure helped embed the ZIP Code into America’s daily routine.

The five-digit ZIP Code system revolutionized mail sorting, letting machines rapidly route letters across the country with newfound precision and speed.

USPS Mr. ZIP Orange channels the vibrancy of 1960s animation — an energetic hue reflecting how design and communication transformed postal efficiency.

In 1868, the first postal carrier uniform marked the profession’s growing stature. Over the years, evolving fabrics and functional patches shaped attire fit for the vital work of connecting the country.

USPS Carrier Red originates from the second patch introduced in 1965 — an emblem stitched with purpose and pride. It brought unity, identity, and a vivid hue to the daily march of America’s mail carriers.

Rooted in the red of our original flag, this bold tone isn’t just color — it’s commitment. It stands for endurance, connection, and the enduring presence of mail carriers in every American community.

The Postal Reorganization Act of 1970 took effect on July 1, 1971, transforming the U.S. Post Office into the independent United States Postal Service — a pivotal leap into modern public service.

Raymond Loewy’s new logo featured a proud eagle ready to soar, capturing the vision of a revitalized institution. This design embodied speed, strength, and the promise of forward motion.

The eagle gleamed in USPS Gold Seal — a sunbaked yellow glowing with purpose. More than a color, it marked a bright beginning and the dawn of a new postal era.

USPS Blue symbolizes the Postal Service’s unwavering commitment to the American people. It reflects the loyalty, consistency, and reliability that have anchored USPS across generations.

Bold and authoritative, USPS Blue conveys professionalism and endurance. It signals a dependable force in American life — calm, resilient, and always ready to serve.

With every delivery and postmark, USPS paints a picture of a nation on the move. The Sonic Eagle, introduced in 1993, soars in USPS Blue — uniting tradition and innovation with courage and vision.